As a member of the National Guild of Hypnotists, I pledge to uphold the NGH Code of Ethics and Standards of Practice. This code is especially important to me since it offers solid guidance for a hypnotist to practice their art while conducting good business operations.
One principle that is extremely important is Client Welfare:
Members shall make the physical and mental well-being of each client a prime
This principle supports a client centered approach to hypnosis where each client’s agenda is unique to them, some want to change eating habits, others want to stop smoking. But a hypnosis plan of action doesn’t stop with a client’s agenda. Every person has different needs, different backgrounds and operates within their own unique perspective. This must be taken into consideration when designing a hypnosis process to help them bring about change. A successful hypnotic process on enhancing sports performance with one client may not work with the next client seeking the same outcome.
What better way to consider the client’s well being than to design and tailor a specific hypnotic process that accounts for their whole being? The practitioner that limits their work to published scripts and established routines not only risks underserving clients, but also misses out on valuable opportunities for experiencing how powerful the art of suggestion can be. Working with each client individually and designing a hypnotic process that works for them forces the hypnotist to craft real solutions that help the client achieve wanted outcomes. Milton Erickson was an expert at using the client’s background and particular circumstances to establish a connective rapport and move them to solution and serves as a legendary example of how to honor the client’s physical and mental well being.
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This blog post is not legal advice, rather a commentary for licensed and unlicensed hypnotists to incorporate NGH Best Practices and advance the hypnosis profession and further maximize outcomes for our clients.
Scott Howard is an NGH certified consulting hypnotist and the President of the Baltimore City Chapter of the National Guild of Hypnotists. Scott is dedicated to helping everyday people with everyday problems through hypnosis and life coaching.